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Content brand of the week: Boden, the very-British brand that’s going global
Boden, isn’t that a town in Cheshire? Nope. That’s Bowdon. Hip London chain of BBQ restaurants? You’re thinking of Bodean’s. Giant mountain in Wales? Snowden. Veteran German road cyclist? …Andreas...
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Finding the right fit – how to segment content for different fashion and...
It can be a real headache trying to create worthwhile content that appeals to one distinct audience, never mind two or three. Content segmentation is a way for brands with multiple target audiences to...
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Content Brand of the Week: New Look, the fast fashion brand that’s so hot...
New Look? Cheap and cheerful springs to mind. Yes – but New Look has been revamping itself of late. It’s got a new look… both in terms of refurbished bricks-and-mortar stores and a reinvigorated...
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Content Brand of the Week: Lazy Oaf, the fashion brand that’s far from...
Lazy Oaf? Sounds like a provocatively-named weight loss clinic. Close, Lazy Oaf is an ultra-cool, cult label that started out as a market stall in East London, with a penchant for playful prints and...
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Style steals: fashion brands to model your content on
Blogger, social media-ista and all-round fashionable friend of Speak, Isabelle O’Carroll, has worked with some of the biggest fashion brands in the UK (including her work with us on Lacoste footwear)...
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Reaching out right: how to avoid PR practices that rub bloggers the wrong way
Blogger, social media-ista and all-round fashionable friend of Speak, Isabelle O’Carroll, has worked with some of the biggest fashion brands in the UK (including her work with us on Lacoste footwear)...
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Stealing the show: the most sociable brands at London Fashion Week
The runway is empty, the blaring techno music has fallen silent, the last goodie bag has been rummaged through and the final tantrum has been thrown. That’s right, London Fashion Week has come to a...
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Whats on your Christmas jumper?
Sweater the devil you know. At least we think that’s what Kylie Minogue sang. #whatever. All we know is there’s no better way to unlock a person’s behavioural secrets than through their Christmas...
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Content brand of the week: Burberry, the formidable fashion house powered by...
I’m guessing that’s a new over-priced super-fruit that’s in all the latest detox diets? I’m not talking about fancy edibles… but the British fashion brand, Burberry. Ah, the chav’s check of choice!...
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Content brand of the week: The Idle Man, the menswear e-tailer that gets busy...
Is that Simon Cowell’s latest tasteless talent show offering, just for males? No, this isn’t Man Idol! Rest assured, Cowell’s plague of plunging v-necks can buzz off elsewhere. In fact, The Idle Man...
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